Where
confidence
meets clarity
About Cerno
Cerno is a modern strategy group that helps ambitious teams turn marketing into measurable growth, sharpening brand positioning, strengthening go-to-market execution and creating experiences that move customers and markets.
Alongside advisory work, we partner with businesses & private equity groups to build winning marketing teams & review the marketing strategy and programs of portfolio companies, reviewing brand strength, budget efficiency, digital platforms, customer economics, pipeline quality and the value-creation levers that matter from day one.
Featured Services
• Marketing Strategy Development
• Marketing Organisation Development
• Budget optimisation review
• Marketing Plan & Digital Review
• CMO & SLT recruitment• Brand strategy and positioning
• Naming & Architecture
• Identity & Guidelines
• Global Brand Roll out• Acquistions Sourcing
• Marketing & GTM Due diligence
• Deal support & Plan reviews
• Team building & development• Demand Generation Strategy
• Campaign & Creative
• Paid Media (search + paid social)
• Content & Thought Leadership
• Marketing Automation
• Landing pages & CRO
• SEO & GEO (technical , on-page + content)
• CRM integration, lead management & funnel ops• Events & experiences
• Customer Advisory Boards
• Sponsorships Plan Review
• Sports Marketing Activations• PR & AR communications plan
• Influencer/Creator partnerships
• Media Training• Video development
• Photography production
Our founder
Amanda Jobbins
Founded by Amanda Jobbins, an award winning and globally recognised Chief Marketing Officer. Formerly winner of International Marketer of the Year, FTSE 100 Women to Watch, Marketing Week Global Marketing Top 100 amongst many other accolades, Amanda is an oft requested speaker and advocate for the marketing industry. Amanda founded the Cerno Group to help support modern enterprises to deliver on their GTM promise, to drive growth and support enterprise value improvement & to deliver advisory services for marketing M&A.
Brands Worked with
‘Brand building is about building future demand; activation is about harvesting existing demand’
Binet & Field
‘Half of the money I spend on advertising is wasted; trouble is I don’t know which half’
John Wanamaker
‘An excessive focus on short term sales activation will undermine long term profitability’
Binet & Field
‘Emotionally driven campaigns are considerably more effective than rational ones in the long term.’
Name to be inserted here
‘Attention is the new currency.’
Amands Jobbins
‘Your brand is what other people say about you when you’re not in the room’
Jeff Bezos
